If the product key has been entered and registered, then he could try going to MS updates and see if it will allow the updates.
Registration is sometimes automatic when windows checks the system before allowing any update information to be shown.
WGA (Windows Genuine Advantage) Notifications:
Purely a matter of choice if the updates do show, he can also at this time select to "Never show this update again"
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If it ain't broke.
Don't fix it.